Dermatologists Rank the 4 Worst Exfoliating Mistakes
Fashion Brands

Dermatologists Rank the 4 Worst Exfoliating Mistakes

Exfoliation is one of those basic steps in your skincare routine that you know is important. It might even be as second nature to you as the act of cleansing your face. And while you’re doing the good work of sloughing those dead skin cells off your face and body, you also might not understand exfoliation completely. So …

Toronto Upcycling Brand Scy By Julius Connects Creativity to Craft
Fashion Brands

Toronto Upcycling Brand Scy By Julius Connects Creativity to Craft

We’re seeing many shifts in the fashion industry right now, from a broadening of the types of models shown wearing a brand’s clothing to the methods in which that clothing is made. And while plenty of large-scale labels will see their businesses go through a period of great adjustment as they modify their operations to …

I've Basically Become a Bikini Instagram Expert—These 6 Styles Photograph Best
Fashion Brands

I've Basically Become a Bikini Instagram Expert—These 6 Styles Photograph Best

Bikinis hold a special place in my heart. Swimwear was the very first market I was assigned to edit when I became a fashion editor, and now, after years of discovering the latest trends, meeting designers, and working on photo shoots, I’ve become quite the bikini expert. From retro maillots and barely there bikinis to swim skirts and …

Aurora James Expands 15 Per Cent Pledge to Include Canada
Fashion Brands

Aurora James Expands 15 Per Cent Pledge to Include Canada

In early June, Canadian designer Aurora James (who runs footwear brand Brother Vellies) introduced the 15 Per Cent Pledge to encourage some of America’s biggest retailers to commit to ensuring that 15 per cent of the products on their shelves were from Black-owned businesses. Now, the initiative is coming to Canada. Today, the Canadian website …

22 Hidden Amazon Gems That Look Way More Expensive Than $20
Fashion Brands

22 Hidden Amazon Gems That Look Way More Expensive Than $20

Between restocking my more “boring” wardrobe basics and adding household products to my cart, it’s easy to forget that there are some surprisingly stylish items among Amazon’s never-ending product offerings. I might have let many of these hidden gems go unnoticed in the past, but I’ve been spending more time scrolling through the retailer’s site in lieu of an IRL shopping trip, …

loewe divine collection
Fashion Brands

Loewe Unveils New Collection for Pride Month Dedicated to Legendary Drag Queen, Divine

Although Pride month looks a little different this year, brands are still releasing collections to mark the occasion in style. Now, Loewe has unveiled its Pride month collection which has a unique spin – the entire collection is dedicated to performer Divine (nee Harris Glenn Milstead). Divine is a legendary drag icon, who starred in …

A Celebrity Makeup Artist Told Me 4 Tips to Look Younger (If You're Into That)
Fashion Brands

A Celebrity Makeup Artist Told Me 4 Tips to Look Younger (If You're Into That)

Celebrity makeup artists are like gatekeepers to the best products, treatments, and techniques for maintaining glowing skin. They have access to all the top brands and beauty experts and regularly touch the faces of some of the world’s most famous women, so they know a thing or two when it comes to creating a youthful appearance. Some of …

apple ios 14
Fashion Brands

Here’s How Apple’s iOS 14 and watchOS 7 Will Change the Way You Sleep, Exercise, Text and More

Each year, Apple holds its annual Worldwide Developers Conference (WWDC) at its headquarters in Cupertino, California. However, given that COVID-19 restrictions are still in place, the tech giant had to take its annual gathering virtual. Over the past two days, Apple has publicly unveiled the new software developments that will be rolled out in the …

These 20 Nail Trends Will Be Everywhere in 2020
Fashion Brands

These 20 Nail Trends Will Be Everywhere in 2020

Since you’re reading Who What Wear, it’s probably safe to assume that you enjoy keeping up with the latest and greatest in fashion and beauty. Even if that’s not the case, odds are you like to experiment with your personal style every now and then, and what better way to dip your toes—erm, fingers—into a …