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A Celebrity Makeup Artist Told Me 4 Tips to Look Younger (If You're Into That)
Fashion Brands

A Celebrity Makeup Artist Told Me 4 Tips to Look Younger (If You're Into That)

Celebrity makeup artists are like gatekeepers to the best products, treatments, and techniques for maintaining glowing skin. They have access to all the top brands and beauty experts and regularly touch the faces of some of the world’s most famous women, so they know a thing or two when it comes to creating a youthful appearance. Some of …

apple ios 14
Fashion Brands

Here’s How Apple’s iOS 14 and watchOS 7 Will Change the Way You Sleep, Exercise, Text and More

Each year, Apple holds its annual Worldwide Developers Conference (WWDC) at its headquarters in Cupertino, California. However, given that COVID-19 restrictions are still in place, the tech giant had to take its annual gathering virtual. Over the past two days, Apple has publicly unveiled the new software developments that will be rolled out in the …

Katherine Langford
Fashion Brands

Exclusive: Up Close With L’Oréal Paris’s New Muse Katherine Langford

Katherine Langford has a brand new gig, and while it may not be able to snag her another Golden Globes Award nomination, it does add her name to an impressive roster of lauded global ambassadors such as Viola Davis, Céline Dion, Eva Longoria and Helen Mirren. Today, beauty behemoth L’Oréal Paris has named the 24-year-old …

These 15 Foundations Will Trick People Into Thinking You Have Perfect Skin
Fashion Brands

These 15 Foundations Will Trick People Into Thinking You Have Perfect Skin

Finding the best foundation for your budget, skin type, and preferred finish (matte! dewy! luminous!) can sometimes feel like winning the lottery, spotting a needle a haystack, or finding your soul mate in Los Angeles (i.e., chances are low—I say this as a currently single 25-year-old in L.A.). But in reality, and with the right …

My Story: Kawennáhere Devery Jacobs on Queer Indigenous Representation in the Entertainment Industry
Fashion Brands

My Story: Kawennáhere Devery Jacobs on Queer Indigenous Representation in the Entertainment Industry

Born and raised in the Kanien’kehá:ka Mohawk Territory in Quebec, actress Kawennáhere Devery Jacobs has made a name for herself playing roles as wide-ranging as a teenager dealing with the repercussions of the residential school system in Rhymes For Young Ghouls and “a badass werewolf” on the Netflix show The Order. Currently based in Toronto, …

Here's How French Girls Do Stay-at-Home Style
Fashion Brands

Here's How French Girls Do Stay-at-Home Style

There’s no doubt we’re utterly enamored with French-girl style here at Who What Wear—from the items they prioritize in their closet to the lingerie brands they love as well as the subtle differences between French and American style. And as we continue in quarantine, we’re especially curious as to what exactly these chic girls are …

A Kendall Jenner x Kylie Cosmetics Collab is Officially Happening
Fashion Brands

A Kendall Jenner x Kylie Cosmetics Collab is Officially Happening

Up until this weekend, Kendall Jenner was the only Kardashian-Jenner sister to have not teamed up with Kylie Jenner on a line for Kylie Cosmetics – however, Kylie confirmed a Kendall collection is to be released imminently in a series of Instagram Stories over the weekend. Taking to the social platform to reveal the collection, …

Fashion Brands

Sustainable Fashion – The Many Contradictions

In many ways the words sustainable and fashion don’t really sit together well. I have heard sustainable fashion described as both oxymoronic and a contradiction and perhaps this is true. Is it really possible for the fashion industry to become sustainable? Part of the problem with the term sustainable fashion is that ‘fashion’ is often …

Fashion Brands

Growing Fashion Brands in India and What Makes the Apparel Industry So Lucrative

The fashion industry is among the fastest growing industries in the world today. Since time immemorial, change has been the sole factor that has remained constant. Currently, the fashion industry of India is considered to be of a dynamic nature. Due to the increase in fashion consciousness among Indians over the last few decades, the …